Signature Kardashian curves are the basis of Khloe Kardashian’s new denim line, Good American:
By Paige Closson
Khloe Kardashian debuted her newest solo project, Los Angeles made denim line for the “curvier, sexier and stronger shape, Good American, in mid-October.
Via @austinnordstrom on Instagram
Originating from a conversation between Kardashian and now business partner, Emma Grede, Good American is targeted towards women who find it difficult to find a pair of jeans that are “sexy and flattering, and made to fit you – not the other way round” said Kardashian.
The denim line is home grown in Los Angeles, with the American community in mind as the brand partners with charities helping women find their potential. Good American also vows to maintain sustainable manufacturing processes, a growing issue within the apparel manufacturing community.
Via @goodamerican on Instagram
The denim line went live on GoodAmerican.com, Oct 18, featuring just 16 different cropped, frayed and distressed styles to choose from in either black, light wash denim, or white. Each pair ranges from $149 to $215 and sizes range from US 0 to 24. Several styles and sizes have already sold out with the option of joining the waitlist.
The difference in Good American denim can be found in every aspect of the construction of the jeans, “Everything we do will flatter and enhance your shape” said Grede. From the rounded edges in the stitching, the contour waistband, and “new silhouette” with shape at the hip unlike any other jeans being made.
Sticking with the foundation of the brand, merchandise is categorized under three options, “good legs”, “good cuts” and “good waist”, referring to both the fit of the jeans and which body part each style most flatters.
Kardashian has collected her best sidekicks to be the faces of her advertising campaign including her BFF’s and Dash employees, twins Malika and Khadijah Haqq. Kardashian’s step-sister, Kylie Jenner recruited her pal, Jordyn Woods, to be part of the brand’s “#goodsquad” as well.
Via @popcultureinashell on Instagram