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NYFW: Fendi Celebrates 25 Years of the “Baguette Bag” With a Special Fashion Show

Updated: Nov 2, 2023

By: Camryn McLen

Kim Jones, artistic director of couture and womenswear for Fendi, is no stranger to collaborations. In the past, he’s collaborated with Kim Kardashian and her brand Skims, as well as with Donatella Versace for the “Fendace” show. This time, Jones did a collaboration in honor of the 25th anniversary of the Fendi “Baguette” bag.

The anniversary show featured designs and collaborations with Marc Jacobs, Tiffany & Co., Yoshida & Co. and Sarah Jessica Parker. He also had help from Fendi’s artistic director of accessories and menswear, Silvia Venturini Fendi, who is also the creator of the famous Baguette bag (initially launched in 1997 and relaunched in 2019).

The show took place during New York Fashion Week on Sept. 9 and included a number of celebrity guests such as Kate Moss, Kim Kardashian, Grace Jones, La La Anthony, Chloe Bailey, Karlie Kloss and Adwoa Aboah sitting in the front rows. Linda Evangelista, a famous ‘90s supermodel, even made an appearance with the designers at the end of the show during the applause.

On Instagram, Fendi described the event as a special show, “celebrating the 25th Anniversary of the Legendary #FendiBaguette, the house unveils a special fashion show spotlighting iterations of the Iconic style.”

Each one of the 54 runway looks incorporated the Baguette bag in some way. Some looks had the models carrying the bag by the handle, others carried it underneath their arm as one would in France with a baguette. But there were more creative ways the bag was shown off too.

“I didn’t want to do a traditional ‘collection’ for the anniversary. Rather it’s a celebration of a time, of the moment the Baguette became famous,” Jones said.

There were baseball caps and beanies with a mini version of the bag sewn onto the front of them, as well as necklaces with a mini Baguette bag pendant. The bag was also used as a fanny pack, as small pockets on vests and as kangaroo pockets on jackets.

It was evident which looks were designed by Marc Jacobs as some of the Baguette bags read “The Baguette Bag” across the fronts of them, just like his tote bags that read “The Tote Bag.”

The Tiffany and Co. touch could be seen in the designs with their signature and iconic “Tiffany blue” color. One of those colored looks was a jumpsuit along with a matching Baguette bag and the necklace, which included the bag as a pendant on a necklace.

Aside from the vibrant “Tiffany blue” color, other colors such as green, yellow, light pink, white, brown and light purple were also used in the show.

The last look of the show made a statement. It included a white nylon-looking jumpsuit, a silver Baguette bag, white platform shoes, a large white fuzzy hat with neon yellow shapes and matching white and neon yellow fur that read “FENDI” on it.

The looks from the show will not be included as a spring/summer 2023 collection, but rather a resort 2023 collection.


What did you think of Fendi’s celebration of the “baguette bag” during New York Fashion Week? Let us know on Instagram and Twitter or leave a comment!


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